Jeetay adheres to a value investment philosophy with the objective of buying securities trading at significant discounts to its estimates of their intrinsic values. It aims to deliver absolute long term returns superior to the market. The typical time horizon over which investments are made is 3-5 years. Risk control measures include reasonable diversification. At all times Jeetay remains within its circle of competence through having a sound understanding of the businesses it evaluates and invests in.